Established in 2010, the Victorian Deaf Education Institute (VDEI) supports the education of children and young people who are deaf or hard of hearing.
The identity needed to reflect a diversity of needs, communication modes, cultures and educational settings.
The identity reflects diversity, shared expertise and a commitment to inclusive education.
The VDEI brand uses colour, shape and fluid motion to express openness to new ideas and a commitment to innovation. The movement within the identity represents continual learning and change, while its connected forms reflect the sharing of skills and expertise across local and global networks.
Diversity was central to the design concept. The identity was intended to represent children and young people with different levels of hearing loss, communication modes and cultural or educational backgrounds.
Seamer Design assisted with the brand development and communication material. The work translated the ideas of community, connection and positive change into a visual identity for an organisation focused on curriculum access and inclusion.
Developing an education brand? Talk to our team about your identity and communication materials.
