Sheldon Consulting Engineers (SCE) specialises in structural engineering and multidisciplinary design management. As a start-up, the business needed a brand identity developed from the ground up.
The brief was to express a solutions-focused approach alongside the values of authenticity, positivity, integrity and results.
An identity built around finding a different way to solve the problem.
Through strategic brand sessions with the client, we identified the values that would underpin Sheldon’s identity: authenticity, positivity, integrity and results.
These values sat alongside a brand promise centred on finding solutions. The task was to give those ideas a visual expression that related to the practical challenges of engineering and design management.
The saying “You can’t fit a square peg in a round hole” became the starting point for the brandmark. Geometric shapes expressed the idea of working through a challenge to find a solution, connecting the visual concept to the business’s approach.
We developed a full brand identity system, including brand style guides, stationery, marketing material and a website.
Starting a business or refreshing its identity? Talk to our Melbourne and Ballarat team about your branding project.
