Graphic Design & Brand Agency | Melbourne | Ballarat | Seamer Design
APB Stationary_2.png

Shining a light on Victoria's public safety

ADULT PAROLE BOARD, VICTORIA

Insight

Insight

The Adult Parole Board of Victoria promote public safety by respectfully supervising and supporting the transition of offenders from prison into the community.

APB Stationary_2.png
APB Report tiles.png
APB_Environment_300dpi.png
APB_Office_1.jpg
APB_Wall logo 2.jpg
Result

Result

We worked with the Adult Parole Board to deliver an identity that represents the organisation’s ability to maintain a sense of community safety and protection. The brand personality was a curial aspect of the brand. We aimed to showcase the idea of a safe future within the logo. The idea to have the triangles not only visualising an arrow, but the transition of colour, used as a metaphor for offender’s journey back into community.

The Adult Parole Board was a challenging balancing act, aiming to convey authoritative and impartial traits, yet remain trustworthy and progressive to ensure integrity and responsibility when delivering justice for the community. We are very proud to have worked with a brand that is committed to ensuring Victoria stays a safe place to live.

APB_Business cards_1.png
ABP_Lanyad_1.jpg
  Adding softer personality traits, in contrast to the harsh nature of this brand, helped promote the strides that the adult parole board employ to show they are a human-centric organisation.

Adding softer personality traits, in contrast to the harsh nature of this brand, helped promote the strides that the adult parole board employ to show they are a human-centric organisation.

APB Cover_2.png