We are a creative brand agency located in Melbourne and Ballarat. Every great brand is based on well-considered strategy, delivered through a genuine interest in our client’s business and the understanding of organisations core values and essence. Your brand’s relevance to your audience, your message and consistency of messaging are what truly makes a powerful brand.
A good design will not make you a success. Therefore, we place a strong emphasis on getting to know the core of your business and unravel key insights before any work takes place. Doing so gives us an opportunity for genuine collaboration with our clients as we help define long term goals that include visualising brand objectives, promise positioning, and, more importantly - building lasting connections through voice.
Tailoring brand strategies to you.
A strong brand strategy is a platform for big ideas. It's crucial to the success of any business, no matter how large or small - because, without one, you're leaving money on the table. A clear plan will guide all future branding efforts and ensure that they align with what matters most: your messaging & values, as well as where you position yourself within this ever-changing market environment.
We create brands tailored to your clientele. Adopting a consultative approach, we work with you through each step of the brand strategy process. From market segmentation and messaging right down to communication material, we can collaboratively build something unique to suit your business.
Rebranding for the current market place.
While we develop new brands and provide them with a bold voice in a crowded market, we also refresh existing brands that may have lost theirs.
It is not uncommon for well-established business to rebrand, whether it be a result of growth, new management or outdated messaging. This is where we come in and help guide you through the process of rebranding your business.
The harsh truth is that, companies that don’t employ rebranding strategies at the right time, find themselves falling behind the newer, upcoming competition. Understanding your company’s current market and it’s every changing needs, is very important to ensure you are always effective in the message you put out there.
While rebranding might seem scary, it’s not always about a complete overhaul of your brand. An effective rebrand, we will be guided by your unique selling point, the thing that made you successful in the beginning, we will just refresh the message to meet the needs in todays market.
Creating logo designs with your clients in mind.
While we develop new brands and provide them with a bold voice in a crowded market, we also refresh existing brands that may have lost theirs.
It is not uncommon for a well-established business to rebrand, whether it be a result of growth, new management or outdated messaging. This is where we come in and help guide you through the process of rebranding your business.
The harsh truth is that companies that don't employ rebranding strategies at the right time find themselves falling behind the newer, upcoming competition. Therefore, understanding your company's current market and its ever-changing needs is very important to ensure you are consistently effective in the message you put out there.
Rebranding should not feel like an abandonment of your company values. Instead, a successful rebrand will be guided by what made you so popular in the first place - your unique selling point.
Maintaining a strong brand while adapting it for current market conditions can sometimes seem scary, but there are ways around that fear!
