Brand development has often been written off as unnecessary. When small organisations are starting out, many believe that it is not worth the money to work with a branding agency on creating an identity. However, the reality is that the lack of a corporate brand can prove to be costly, even fatal to an organisation in the long run. Companies every day believe that they can get by without a strong corporate identity and that customers will flock to them because of the product or service they offer. While a strong product or service keeps the customers around, it’s a memorable, unique brand that gets them in the door in the first place.
Other businesses believe that, while a brand is necessary, it is a do-it-yourself situation which usually results in black-and-white business cards, home-made website designs, or poorly functioning websites. Any of these provide lacklustre first impressions of your business, resulting in potential customers turning to a competitor with a better brand identity. When you decide that your business is ready to go, enlist the services of a brand design agency in Melbourne CBD such as Seamer Design to help you create your brand.
From brand auditing through to brand creation and trademarking, our agency has a decade-and-a-half of experience in corporate brand development in the Melbourne CBD area. We have a depth of knowledge in branding and identity creation, working with businesses throughout multiple industries including finance, IT, and government.
When working with your organisation, we place great emphasis on truly getting to know you and the core values of your business. Before any design work takes place, our agency works to unravel key insights about your business, its services, and its competitors. We develop a strategic blueprint that covers your brand objectives, brand positioning, and brand architecture. Through this blueprint, we can find a solution and identity that is right for your company.
Essentially, our goal is to start on the ground floor and work our way up until we have a proper, uniquely positioned brand identity for your organisation. After that, we get to work on designing your logos, your website, and any other marketing assets needed. Through all this development, we can make your company memorable, leading to more potential customers.
Don’t Believe the Myths
There are myths that branding is not necessary or is too expensive or that you should do it yourself. However, it is advisable to ignore those myths and instead focus on your company. No two businesses are the same and, just because another company decided to forego an identity does not mean that you should do the same. When you work with us, we do a thorough job of creating an identity that encapsulates your core values. We are here to work with you and help you become successful. Your success means we have done our job correctly and we take immense pride in that. When you decide the time is right for brand development for your Melbourne CBD business, call us on 03 9008 9838 to discuss our services.