Even if you have the best product in the world, you won't go far as a business without having an effective marketing plan. Unfortunately, ensuring your brand is seen by as much of your target market as possible is far from simple, especially ...read more.
Brand development has often been written off as unnecessary. When small organisations are starting out, many believe that it is not worth the money to work with a branding agency on creating an identity. However, the reality is that ...read more.
Is your business struggling to stay afloat? Are you dealing with low customer retention or lack of customers in general? There are a multitude of reasons why this could be happening, but one problem is likely a lack of corporate identity ...read more.
If you want to make money as an entrepreneur, you need to know how to make a fantastic service or product sell on a mass scale, but even if you develop the best offering in your industry, you won't find success without a strong brand ...read more.
A strong brand identity is crucial to the success of any business, especially when it comes to connecting with customers. If your company is struggling to retain or gain customers, it may be time to take a closer look at your professional ...read more.
If your decades old business is now struggling to perform as well as it previously did, you might be wondering what's changed. More importantly, you're probably trying to imagine new ways to capture your target market and win new customers so ...read more.
Corporate identity is much more important than many fledgeling companies think. When new businesses and organisations arise, many people in charge often believe that they can design their brand identity themselves, while others believe that ...read more.
Without a strong brand, your business will struggle to compete with those that are already well established in your industry. Even if your company has achieved significant growth over the years to the point where you're ready to take on the ...read more.
The most successful business tycoons in Melbourne and the world over all share one thing in common – excellent branding. Branding refers to the strategic use of visual symbols and catchphrases to steer your target audience to associate their needs with ...read more.
Whoever said there is nothing new under the sun had a stunted imagination. While many of life’s greatest innovations have already been developed and incorporated into modern culture, there are still countless niche markets in Melbourne hungry for ...read more.
Your organisation provides shelter for sick animals and is primarily funded through community donations. A few times a year you run drives and host fundraisers to promote your cause; a staff member with graphic design skills handled all publicity ...read more.
Some of the best business ideas conceived in Melbourne never make it to market because the innovators lack the graphic design skills necessary to market and roll out their product or service effectively. As consumers turn to the internet for all ...read more.